Mysten Labs’ Sui network partners with F1 Red Bull racing team



The Sui community, backed by Mysten Labs, has introduced a multiyear partnership with the Pink Bull Components One Racing crew lower than a month after the blockchain’s mainnet went stay.

In a June 1 announcement, Sui said it might be the official blockchain associate of the racing crew, scheduled to compete in Spain on June 4. Greg Siourounis, managing director of the Sui Basis, mentioned the partnership was aimed toward “demonstrat[ing] how web3 permits human connections,” whereas the announcement instructed “immersive digital experiences” for followers within the coming months.

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Mysten Labs stepped up work on the Sui community following Meta shutting down its Diem venture in 2022. The community, based mostly on Rust-based programming language Transfer, went stay on Could 3, prompting main crypto alternate Binance to begin providing buying and selling pairs for the SUI token.

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In 2022, the Pink Bull Components One Racing crew signed a $150-million sponsorship cope with crypto alternate Bybit. Nonetheless, the racing division of luxurious automotive producer Ferrari introduced in January its Components One crew had minimize ties with Velas Blockchain and chip manufacturing agency Snapdragon.

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