Web3 company to have balloons featured during Macy’s Thanksgiving Day Parade

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The Macy’s Thanksgiving Day Parade, one of the iconic occasions surrounding the USA vacation in November, will characteristic characters from the crypto and blockchain house for one of many first instances in its 99-year historical past.

In a Sept. 14 announcement, Web3 agency Cool Cats Group stated among the characters from its nonfungible token (NFT) assortment — a blue cat and a milk carton — will seem as balloons within the Thanksgiving Day Parade scheduled for Nov. 23 in New York Metropolis. In line with the parade’s producer, Jordan Dabby, the characters can be represented bodily for 1000’s of New Yorkers watching from the streets and tens of millions watching from their properties.

With roughly two months till Thanksgiving, it’s unclear whether or not another companies within the crypto and blockchain house plan to have characters represented with parade floats or balloons. The lineup on the Macy’s parade modifications from yr to yr and has featured characters together with Child Yoda from The Mandalorian sequence, Sonic the Hedgehog, Pikachu and Charlie Brown.

Associated: Indonesian authorities seems to be to NFTs to protect cultural heritage

In 2021, when the parade returned to its full procession following the 2020 shutdowns amid the COVID-19 pandemic, the organizers additionally launched an NFT sequence. The next yr, along with the proceedings held in individual, the occasion organized for a digital parade throughout the metaverse.

Having a Web3 agency represented in a serious occasion just like the Thanksgiving Day Parade will probably come amid different happenings in New York. Former FTX CEO Sam Bankman-Fried’s prison trial is about to kick off on Oct. 3 and should be occurring on the time of the vacation parade. 

Journal: Crypto Metropolis: Information to New York